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Located a few kilometers from Florence, Prato is a modern cultural metropolis, a city where tradition and innovation are combined.

Close to the major art cities of the region (Lucca, Pisa, Pistoia, Siena, Arezzo), Prato combines the ancient charm of the old town with the alternative of the modern business and contemporary art district, in an itinerary that from the Middle Ages reaches the Vanguard.

Prato is a textile city and an art city, and art has always inspired fabric collections, orienting fashion and choices of the major brands with the excellence of its productions.

With its 194,913 inhabitants (2019) the municipality of Prato is not only the provincial capital but also the second city of Tuscany by population.
A city that has always been focused on sustainability, new technologies, innovation and creativity, that is capable of bringing together art, history, modernity, entrepreneurship and attention to good living.