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With its 192,492 inhabitants (2017) spread over an area of ​​97.45 sq. Km, the municipality of Prato is not only the provincial capital but also the third city of central Italy. Located in the center of northern ​​Tuscany, just a few kilometers from Florence, it is also close to the major art cities of the region (Lucca, Pisa, Pistoia, Siena, Arezzo). Prato joins the ancient charm of the old town with the alternative of the modern business and contemporary art district, in an itinerary that reaches the Vanguard from the Middle Ages. Prato is known in the world as a contemporary city but is a city which combines tradition and innovation. Strong of this binomial it has built its heritage, has developed the values ​​of hospitality and has become a modern multicultural metropolis.
Prato is a textile city and an art city, and art has always inspired fabric collections, orienting fashion and choices of the major brands with the excellence of its productions. A city that has always been focused on sustainability, new technologies, innovation and creativity, that is capable of bringing together art, history, modernity, entrepreneurship and attention to good living.